hart apparel clothing
Hart Apparel is an urban streetwear brand owned by Andre Hart. I was commissioned to create a set of t-shirts that reflect the phrase "Are you really from the ends?"
A concept inspired by the Newham, East London concrete jungle we live in and the beauty that hides within. No matter what corner of London you're from, the blocks are all the same. We can all relate to this in some way. Just remember that there’s beauty in the struggle.
We chose the ape to represent us because of its intelligence, tough exterior, and its community orientation. "APES. TOGETHER. STRONG" - Caesar (War for the Planet of the Apes).
Ape T-Shirt
Concrete Jungle T-Shirt
Variation